Local Merchant Discounts

Supporting Grey Bears members receive discounts at many local partnering businesses.  Just show your Grey Bears card and enjoy the benefits!

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Construction and Repairs
Miscellaneous Products & Services
Businesses Offering Discounts to all Seniors


Santa Cruz Auto Parts, 1919 Soquel Ave, Santa Cruz, 831-423-2500 – 10% discount on all parts.

Bobby’s Pit Stop Auto Mechanic, 1655 Commercial Way, Santa Cruz, 831-476-4476 – 10% discount on labor.

Stanford Avenue Automotive, 110 Stanford Ave, Santa Cruz 831-425-1773, owner Mike Weaver offers a 20% discount on parts and labor and a 50% discount for a smog certificate.

North Bay Ford, 1999 Soquel Ave, Santa Cruz, 831-458-6170 – discounts on vehicles and service.

Ocean Honda, 3801 Soquel Dr Santa Cruz 831-464-1500 – – discounts on service, plus when you buy a new Honda, Ocean will donate $200 to Grey Bears if you show your Grey Bear card, from Chris O’Connell, BDC Manager.

Wilson’s Tire of Soquel Village, 4665 Soquel Drive, Soquel, 831-476-0370, 10% discount.  Contact owner Juan Escamilla.

Hayes European, 3301-A Portola Drive, Santa Cruz, 831-465-9553, 15% off labor. Owner John V. Hayes, domestic and foreign car repair.

Auto Spa of California, 720 Capitola Ave, Capitola, 831-475-9780 – 15% off labor, contact Manual Monterez.

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5-Mile Coffeehouse, 2904 Freedom Blvd, Corralitos, 831-722-5552 – 10% discount, contact is Dan or Lila Veik.

Ambrosia India Bistro, 207 Searidge Rd, Aptos, 685-0610 – 15% off.

Aptos Natural Foods, 7506 Soquel Dr, Aptos,  831-685-3334 – 10% discount.

Auntie Mame’s Cafe, 11 Camp Evers Ln, Scotts Valley, 438-1840 – senior discounts same as kids menu every day.

Bamboo Garden, 3744 Capitola Road, Capitola 831-463-3888 – 10% discount, contact is William Lau.

Baskin-Robbins Ice Cream, 245 Mt Herman Rd, Scotts Valley, 438-3167, 10% discount

Bay View Hotel & Ristorante Barolo, 8041 Soquel Dr, Aptos, 688-8654 – 15% off meal and/or hotel stay. Contact Christina, owner.

Bruno’s,  245-H, Mt Herman Rd, Scotts Valley, 488-2227 – 15% off special menu 2pm to 5pm daily.

Café Carlos, 6016 Scotts Valley Dr, Scotts Valley, 831-439-8448, senior menu available any time.

Capitola Diner, 1900 41st Ave, Capitola, 831-477-9076 – 10% discount, mention discount to your server when ordering.

Chopstix Authentic Chinese Cuisine, 6249 Highway 9, Felton, 335-9770 – Monday is senior appreciation day with 10% discount.

Denny’s, 1515 Ocean St, Santa Cruz, 831-426-4628 – 15% discount on all meals (not to be used with any other discounts). Contact: Anthony Martinez.

Dharma’s, 4250 Capitola Rd, Capitola, 831-462-1716 – 10% discount for 60 years +.

Eric’s Deli Café – 10% off for seasoned citizens 62 or older at all Eric’s locations:
1664 Soquel Dr, Santa Cruz,  831-462-1919
155 Walnut Ave, Santa Cruz, 831-425-5353
102 Rancho Del Mar, Aptos, 831-688-5656
1074 South Green Valley Rd, Watsonville, 831-724-7575.

The Fish Lady, 2510 Main St, Soquel, 831-246-0587 – $5 off every $25.00 purchase, excludes alcohol, contact Sharon or Mike Hadley.

Fresh Choice, 3555 Clares St #Y, Capitola, 831-479-9873 – Three ways to save: 1) Fresh and Fit cards: 15% off meal anytime;  2) Early bird discount, 3pm-5pm Mon-Fri, $6.99 plus free beverage; and 3) Team-up discount: 10 guests or more receive 25% off each meal.

Fuji Buffet, 525 Water Street, Santa Cruz, 831-427-0182 – 10% discount for Grey Bear members for lunch and dinner.

Golden China Restaurant, 1866 Main St, Watsonville, 831-724-6957 – 10% off, and they deliver.

Heavenly Café, 1210 Mt Herman Rd, Scotts Valley 831-335-7311 – 15% discount, contact Junior.

Hindquarter Bar and Grille, 303 Soquel Ave, Santa Cruz, 831-426-7770 – Fill out an email card in their lobby to join their Email Club for coupons, discounts, a free meal on your birthday and anniversary, and a buy-one-get-one free.

Jeffery’s Restaurant, 2050 Soquel Ave, Santa Cruz 831-425-1485 – 15% discount for Jeffery’s senior club members (60 years plus). Sign up for a club card.

La Mission Restaurant, 1719 Mission St, Santa Cruz. 426-3564, 10% discount to all seniors over 55, contact Edna Gaub.

Maya Mexican Restaurant, 3115 Scotts Valley Drive, Scotts Valley, 438-7004 – 20% discount.

Quiznos Sub, 6006-B LaMadrona Dr, Scotts Valley, 438-0348, 10% senior discount.

Rancho Del Mar Café, 1-A Rancho Del Mar Center, Aptos, 831-662-2690 – 10% discounts.  Contact Loretta.

Red Brick Pizza, 606 LaMadrona Dr, Scotts Valley, 430-9487, 10% discount.

Round Table Pizza, 245-A Mt Herman Rd, 831-438-5446, 20% discount on dinners.

Santa Cruz Diner, 909 Ocean St, Santa Cruz, 831-425-7151 – 15% discount.

Silver Spur Restaurant, 2650 Soquel Dr, Santa Cruz, 831-475-2725 – Senior menu every day.  Contact Linda.

Sofia’s Taqueria, 112 Rancho Del Mar Center, Aptos, 831-688-1417 – 15% off one meal.

Tony and Alba’s Pizza and Pasta, 10% off at all three locations:
1501 41st Ave, Capitola, 831-475-4450
817 Soquel Ave, Santa Cruz, 831-425-8669
Scotts Valley, 226 Mount Herman Rd, 831-439-9999

The Ugly Mug, 4640 Soquel Dr, Soquel Village, 831-477-1341 – 35-cent discount, a mug for a buck.  Contact is Steve Volk.

Walnut Avenue Café, 106 Walnut Ave, Santa Cruz, 831-457-2307 – 10% discount.

Yogurt Sensations, 8035 Soquel Dr, Ste#43, Aptos, 831-688-5226 – 20% off on Saturday and Tuesday.

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Steven D. Stewart D.C. Chiropractic, 3811 Portola Dr, Santa Cruz 831-462-3550 – 65+ receive 20% discount on usual cash fee. They are not Medicare contracted for assignment but we will bill them for you.

Barry Norris, M.D., Geriatric & Family Practice, 2930 Park Avenue, Soquel  831-475-7400 – Discount for Grey Bears members.

Toadal Fitness, 5% discount off enrollment fee at their locations:

1200 17th Ave #108, Santa Cruz, 831-464-3764
816 Bay Ave, Capitola, 831-475-1500
1200 17th Ave Suite 108, Live Oak, 831-464-3764

Academy of Hearing Aids, 813 Soquel Ave, Santa Cruz, 831-426-5447 – 15% discount. Contact is Marianne.

Gold’s Gym, 620 Water St, Santa Cruz, 831-425-4652. Fit over 50 = $336/year or $28/month with a one-year contract.

Aptos Core Care Chiropractic, 3111 Clubhouse Dr, Aptos, 831-655-1214, 10% off all services.

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Construction and Repairs

Knox Roofing, 46 El Pueblo Rd, Scotts Valley, 831- 461-0634 – discount on any roofing job, planter boxes and bird houses.

Equity Builders Construction, 660 Sugar Pine Rd, Scotts Valley, 408-422-9683 – 10% discount. Contact Jim Norris, owner.

Lighthouse Windows, 317 Potrero St, Santa Cruz, 831-426- 2601, 10% off labor only, contact Guy Mitchell.

T’s Plumbing and Drain Cleaning, 831-425-8722 – $20 or 10% off the labor, whichever is greater.  Contact Mike Koselka.

Riverside Lighting and Electric, 300 Soquel Ave, Santa Cruz, 831-423-7411 – 20% discount off all lampshades for Grey Bear members.

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Miscellaneous Products and Services

Soquel Nerds, 831-406-1492, chris@soquelnerds.com. Microsoft certified, offering super affordable computer repair, 20% off labor when you mention Grey Bears.

Beverly Fabrics, 100 Cotton Ln, Soquel, 831-475-2811 – 10% discount, contact Melinda Shaughnessy.

Vicki Trent, Attorney at Law, estate planning, Santa Cruz. Sliding scale rates plus 10% donation to Grey Bears. 415-886-5636, vctrent@aol.com.

Central Coast Gold, Jewelry Appraisal Service, Soquel. $45 for each item appraisal, contact Linda Bencomo, G.G., Graduate Gemologist (G.I.A.), Cell #831-239-5318.

W.I.C. Beauty Salon, 1414 Freedom Blvd, Watsonville, 831-761-3544 – 20% discount. Contact Aude Andrade.

Santa Cruz Pet Resort, 2625 Chanticleer Ave, Santa Cruz, 831-475-1888 – 10% discount for boarding and/or grooming. Contact Tammy.

Tyler and Darrigo, Real Estate Agents, 5011 Soquel Dr, Soquel,  to 831 227-7504 – 10% net earnings donated to Grey Bears from transactions referred by Grey Bears members.

Betsy Tyler, Real Estate Agent, 5011 Soquel Dr. Soquel, 831-332-2298 – 10% net earnings donated to Grey Bears from transactions referred by Grey Bears members.

Aptos Cinema, 122 Rancho Del Mar Shopping Center, Aptos, 831-688-6541, senior discount for both matinee and evening shows.

Nickelodeon Theatre, 210 Lincoln St, Santa Cruz, 831-426-7500, senior discount for both matinee and evening shows.

Del Mar Theatre, 1124 Pacific Ave, Santa Cruz, 831-426-7500, senior discount for both matinee and evening shows.

Capitola Cleaners, 1820 41st Ave, Capitola, 831-476-2635, 10% off regular price of service, contact owner David Oh.

John Bucher Painting, 831- 684-1269, 10% off labor.

Site for Sore Eyes, 3555-H Clares St, Capitola, 831- 477-4900, 20% off materials.

GreenSpace, 1122 Soquel Ave, Santa Cruz, 831- 423 -7200, 5% discount on most items.

The Golden Fleece, 317 Potrero St, Ste D , Santa Cruz, 831- 426- 1425, 10% discount Mondays only, contact Margaret.

Santa Cruz Blinds, 317 Potrero St, Santa Cruz, 831- 566-2661, 20% off most products, some restrictions apply, contact Jake Whitelaw.

Scotts Valley Oral & Maxillofacial Surgery, Corrine Cline-Fortunato, DDS, 223 Mt. Herman Rd, Scotts Valley, 831-430-9910, 5% discount, contact Rebecca Arndt.

New Leaf Community Market, 6240 Hwy 9, Felton, 831-335-4314, 10% discount for age 63+, Wednesdays only.

New Leaf Community Market, 13159 Central Ave, Hwy 9, Boulder Creek, 10% discount for age 63+, Wednesdays only.

New Leaf Community Markets, Santa Cruz Westside, Downtown and Capitola, 10% discount for age 63+, Wednesdays only.

John Toshikian Electric, 3120 Mulberry Dr, Soquel, 831-359-6321. 10% discount on labor only.

Aptos Landscape Supply, 5035 Freedom Blvd, Aptos, 831-688-6211. 5% discount off any item with payment of cash or check only (excluding sod).

Select Electric, 831-423-3036, 10% off labor.

Hair Goddess Samantha Heredia, 810 Bay Ave, Suite E, Capitola, 831-464-8224, shampoo and set $15, haircut, shampoo and set $25 on Tues, Wed and Thurs.

Kelly Williams Capitola Hair and Nail Design, 810 Bay Ave, Suite E, Capitola, 831-464-8224. Shampoo and set $15.00, haircut, shampoo, set $25.00, perm and color, shampoo, set $65,00.

A.K. Rowland Photography, 555 Soquel Ave, Suite 190, Santa Cruz, 831-429-6553 or 408-656-0597. $50 off towards any session fee, in studio or on location.

Aptos Feed & Pet Supply, 7765 Soquel Dr, Aptos, 831-685-FEED. 10% off any non-food item. Food items: 50 cents off small bag of dog or cat food, $1.00 off medium bag dog or cat food, $2.00 off large bag of dog or cat food.

Seacliff Video, 275 Center Ave, Aptos, 831-688-3437, Mon, Tue, Wed only, rent  one video, get one free.

Scotts Valley 6 Cinemas , 226 Mt. Herman Rd, Scotts Valley, 831-438-3260, seniors 55+, $6.75 matinee and evening.

Best Western Hotel, Scotts Valley, 6020 Scotts Valley Dr, Scotts Valley, 831-438-6666, 10% discount on room reservation.

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Businesses Offering Discounts to All Seniors

Staff of Life, 1266 Soquel Ave, St Santa Cruz, 831-423-8632 – 10% discount age 65+ Tue, Wed and Thur, and 5% discount Fri, Sat, Sun and Mon.

Ross Department Stores – 10% discount age 62+ every Tuesday at all stores.

Santa Cruz Cinema 9, 1405 Pacific Ave, 831-457-3500 – daytime and evening senior discounts daily for seniors 60+.

Rite Aid Drugstores – 10% discount on Tuesdays with a “Living More” card  – available from pharmacy.

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